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Ask any actor what they love most about their jobs, and they’ll tell you the same thing: The absolute wonder of being able to immerse themselves in worlds they’d otherwise never inhabit. Maybe they’re dinosaur tamers. Maybe they’re devious members of the Marvel Cinematic Universe. Whatever the case, the joy of temporarily being someone else never loses its appeal. And the same thing applies to kids and pretend play.When kids dream up and and inhabit intricate worlds of their own design, they get to practice everything from resolving conflict to inspiring teamwork. Two superheroes can’t decide who gets to wield...

Preschoolers are eagerly peparing their minds for future reading.  Having a strong foundataion with phonological awareness  is a big stepping stone on this path to learning to read. These phonological awareness activities for preschoolers will help young students develop this crucial stepping stone. Phonological awareness is the big umbrella that covers all of that oral sound work we do with young children. There is no visual representation of the letters to match the sound work. If we did that, then it would be considered phonics work.  In fact, there are some great benefits for attaching that phonics work to phonemic...

When kids play with magnetic tiles, they learn about gravity. About stability. About the basics of construction. About building something from scratch, something that originated in their imagination. The best magnetic toys for kids last forever and present endless possibilities for creative play.Magnetic toys and blocks encourage open-ended play, and are just as suitable for kids playing alone as kids engaging in group play. Our favorites magnetic toys all have one thing in common: They encourage kids to explore without limits. Each has an option in which your child is challenged in ways he or she hasn’t been before. That challenge...

Hasbro, The Entertainer, Forbidden Planet, and The LEGO Group have all been named among this year’s shortlist of finalists in the 2021 Licensing Awards. Making a return to its physical format this year, the Licensing Awards will be celebrating the best in collaborations across the categories, from Best Licensed Live Event and Best Licensed Toys or Games Range, to Best Licensed Dress-Up and Best Retailer of Preschool’ Licensed Products. The finalists will be deliberated over by a judging panel of over 200 retail buyers, offering expert input across the categories, with representatives from Asda, B&M, Blue Diamond Group, Character.com, Clarks,...

Embarking on a long road trip with little ones can make even the most seasoned parents nervous. But having fun and keeping everyone entertained (without plugging in) is easier than you think. Here are 22 boredom-busting activities to ensure backseat moaning and groaning is kept at bay. Screen-free fun for the win!   photo: iStock 1. Plan it out. Before hitting the road, catalog the kitschy, the weird, the wonderful sights to see along the route. World’s largest ball of twine, anyone? Wall Drug pit stop? You bet! Then, make sure to stop and gawk a while so the kids...