Hasbro has promoted its senior vice president and general manager of global brands, Kim Boyd to the role of head of global brands and consumer innovation within its newly created Global Consumer Innovation Organisation.
In her new role, Boyd will be responsible for driving Hasbro’s brands cohesively, consistently, and globally with consumer-led innovation, as she works across the firm’s toy and game franchises in partnership with eOne and Wizards of the Coast.
She will be responsible for ‘spearheading true global commercial and consumer alignment’ in order to help the company ‘stay ahead in an increasingly borderless world’ and she will do so while based in Hasbro’s Pawtucket headquarters.
Boyd will report into Eric Nyman, chief consumer officer and chief operating officer of Hasbro.
“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro Consumer Products, eOne entertainment, and Wizards digital gaming divisions,” said Nyman.
“As consumer preferences rapidly change, the promotion of Kim Boyd to the Head of Global Brands and Consumer Innovation positions us to drive that vision forward.
“With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world class brands that surprise and delight our fans, families and children around the world. I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”
Boyd joined Hasbro in 2006 and has held several leadership positions at Hasbro, most recently Senior Vice President & General Manager, Global Brands. In her more than 15 years at Hasbro Boyd has led brand teams across Action Brands, Gaming, Fashion and Preschool, along with her successful experience leading marketing across all Hasbro brands in the North American region for Hasbro’s toy and game business.
Boyd’s new position falls underneath Hasbro’s overall Consumer Products business.